Welcome to the World Our Kid

If you're looking to celebrate the arrival of a new baby, Our Kid's own label offers a unique combination of Manchester heritage with modern design details for a premium, timeless finish.

Kate Heaton, Co-Founder of Our Kid and Creative Director of the Own Label collection outlines the inspiration behind the collection; "It's our ambition to create beautiful, quality pieces that our customers will love to gift and receive. Experimenting with new finishes and colour-ways for our slogan is something we're very involved with at the moment and our focus is on making our collection as covetable as possible so that it has an irresistible hanger-appeal."

"Our classic grey slogan vest is the star of our collection as it's so easy for people to gift thanks to the subtle unisex use of colour and high quality organic fabric finish of the garment. Paired with our handmade bee leggings which are a collaboration with Albie&Sebastian it's a Manchester must for anyone looking to celebrate a special baby in their life."

Such is the popularity of the own label in Our Kid's award-winning Chorlton shop, the range has been expanded to include a thoughtful edit of gift bundles which can be customised upon request. The bundles are especially relevant for those tasked with buying gifts for co-workers or for new-parents looking for the perfect 'coming home from hospital' outfit.

Gift a little piece of Manchester with Our Kid. Full collection available here